UNDERSTANDING FIRST TOUCH VS LAST TOUCH ATTRIBUTION

Just How Anticipating Analytics is Changing Performance MarketingWhether you're forecasting project performance for a client or your firm's very own efforts, predictive analytics gives a beneficial very first step to data-driven decision-making. Nonetheless, it is necessary to bear in mind that predictive designs are probabilities, not warranties.

How to Prevent Mobile Ad Fraud With Performance Marketing SoftwareMobile fraud is an existing and ever-growing industry issue, wasting billions of dollars annually. It is a problem that will not go away – but it can be prevented with the right tools and strategies.One of the most effective strategies to prevent fraud is a unified performance mark